Why Glasgow needs 96.3 Rock Radio
A few years ago I was an Events Exec for a large radio group in Scotland and was responsible for three radio stations; Real Radio, Smooth Radio and Rock Radio. I loved my job (despite the stresses that came with it) and worked hard on producing the best events that I could for all three stations.
(Disclaimer – I realise that this is not my usual flavour of geek but when it comes to passion and feeling a part of something bigger, it’s hard to beat the feeling of standing at the side of a stage and looking out into a crowd having the time of their life. You feel inspired and proud to be a part of it which is what being a geek is all about)
Back to the stations…..Rock Radio was my baby. I had listened to it before I even started the job. I loved the music, the energy, the passion and made some amazing friends there who I still count as friends today. But because the station didn’t bring in the big bucks it wasn’t given much attention by the owners, was then hastily rebranded at one point and eventually the licence was handed back to Ofcom.
But now a group of the original team are trying to bring back Rock Radio and here is why it matters. If you turn on your FM radio today, you get a handful of stations, run by a couple of national media companies. They play the same music and cater for the widest audience possible to ensure that they can bring in the most advertising revenue.
I get it, I really do. Radio is a business after all. But I’ve seen first hand that while the presentation team love what they do, it’s the money men that make the ultimate decisions in the direction that the station takes…..and that’s not always in the best interests of the listener.
There are a couple of other potential stations vying for the same licence and people that I have worked with and respect have their names attached to them, so I would never speak of them negatively. But the reason that Rock Radio worked was that it inspired a sense of community. I’ve never known a radio station to feel like it belonged to you. Even when I worked there, I would still listen to it in my car and at home. Not out of a sense of duty but because I LOVED it; the music, the Rock Jocks, the attitude – everything about it. I felt like it was mine. And I’m not alone in this, the campaign to #bringbackrockradio is exploding all over social media at the moment as people who feel they aren’t being represented on the FM dial are seizing their chance to change that.
The paperwork has been filed now so the decision is in the hands of Ofcom but we can still make a difference. Public opinion matters and if the decision makers could see the conversations that centre around the prospect of Rock Radio returning to the airwaves, then there would be no doubt over who to award the licence to.
Just to note, I’m not a part of the team putting forward this business plan, nor do I have an offer of a job in the pipeline. I’m writing this because I miss the sense of excitement that I used to get just before I turned my car radio on to listen to Rock Radio. I think we all deserve a wee bit of Rock magic back in our lives, don’t you?
You can add your voice to this campaign via;